O nama


Transformation doesn’t work unless you do!

VETTURELLI is a consulting company which speciliazes in creating and building organisational culture, as well as preparing companies for the challenges of digital transformation. We create an environment which supports dialogue, collaboration, agility, creativity and increasing knowledge.

The VETTURELLI team consists of creatives, strategists, coaches, experienced managers, and brave non-conformist professionals who believe that people are always at the center of every change. We believe that the way we work and being aware of what we do affects business goals..

The company was founded in 2005 by Dijana and Viktor Vetturelli with a focus on the development and implementation of communication strategies and projects. In 2018 Sanja Petek Mujačić joined them as a partner. Sanja has many years of experience at managing one of the most successful marketing agencies in the region.

We are proud to have a history of long term cooperation with clients from various sectors: telecommunications, finance, energy, and non-profits, as well as a great deal of experience in retail, FMCG, tourism etc.

Our work has earned us many domestic and foreign professional acknowledgments in the field of strategic communication (ESA Best of Europe, Grand PRIX, SPORTO, AHK Innovation Award ...).


Dijana Vetturelli,
strategy consultant & partner

The chief strategist at VETTURELLI for projects, she works with clients to explore their current situation , helping them to expand their boundaries and  set new standards. Her specialty is the creation of development strategies, and deals with the big challenges of conceiving and implementing sustainable projects. Prior to joining the company, she gained international managerial experience at Robert Bosch in Germany, Austria and Poland. She has guided the process of regionalisation, both for German speaking countries, and in countries of our region in the secondary phase, and became the first and youngest female Country Director (Automotive) at the global level.

Contact:  Dijana Vetturelli

Sanja Petek Mujačić, business transformation consultant & partner

Sanja has many years of managerial experience in the marketing and creative industry as the director of the Bruketa & Žinić OM agency, where in addition to managing the agency, she dealt with the process of spreading to other markets and developing new products and services (Digital Department, Design Thinking etc.). Along with this, she has also been active in the development and implementation of communication strategies for clients from various industries (finance, FMCG, corporate sector, retail). She has a deep interest in topics related to digital transformation and people’s role in this process.

Art historian and Hispanist.

Contact: Sanja Petek Mujačić

Viktor Vetturelli, culture and
growth consultant &  partner

Viktor is dedicated to personal development, interpersonal relationships and interactions within organizations. In VETTURELLI, working with individuals, he develops and implements projects aimed at improving organizational culture and society in general. Born and raised in Germany, he is a former professional athlete with management experience in international companies. He has a Master’s Degree in Economics and is a certified Executive Coach. Through his work with numerous international organisations, he has developed and proven a creative approach to problem solving and an intimate familiarity with complex communication challenges.

Contact: Viktor Vetturelli