Methodology / Our approach


We have developed our own methodology based on human-centered design.

During our 20+ years long path, we have personally experienced the challenges of leading people, projects and business in big corporations abroad, as well as in locally-based companies. We are fully aware that the market is alive and unpredictable and we know that a strong organizational culture is the key ingredient of every (business) success story.

The perception of a strong organizational culture - the unique set of values, beliefs and behaviors that are consistent with the business vision, strategy and goals, can vary from company to company. Figuring out to what extent people see and live these values is a big challenge, particularly when it comes to digital transformation.

In order to survive on the market in the digital era and to achieve the set goals, companies need innovation, agility and openness and these originate from a balanced mindset. That is why we develop in-house processes with a CBL (challenge-based learning) approach, which help to change employees’ attitudes through hands-on experience.

Only 6% of executives are satisfied with the improvements and innovation processes in their companies. Successful businesses do not make a difference by investing huge amounts in financial and human capital,  they make it through their organizational culture, which is also the foundation of innovation.

At VETTURELLI we work on creating new and adapting the existing organizational cultures, and through our projects we create a “silo demolition” environment and foster the interpersonal and cross-functional communication, which is essential for the social interaction that leads to innovative solutions.

Our approach is:

  • Individual - each customer is unique

  • Personal – through the process you will closely collaborate with VETTURELLI partners who are focused on achieving your goals

  • Oriented towards changing mindsets - of individuals, organizations and the society as a whole

  • Provocative and stimulating

  • Sustainable